⎯⎯⎯⎯⎯⎯⎯⎯   CLIENT

3M Moving Party

In Quebec, July 1st is considered unofficial Moving Day, a gruelling day for city dwellers making the move into a new home. BAM’s mandate was to demonstrate the relevance of 3M products within the context of an event that is culturally significant to Quebec, while showcasing the versatility and reliability of 3M supplies. A multi-platform omnichannel campaign was designed to engage and inform consumers across the moving journey.

⎯⎯⎯⎯⎯⎯⎯⎯   CLIENT

3M Moving Party

In Quebec, July 1st is considered unofficial Moving Day, a gruelling day for city dwellers making the move into a new home. BAM’s mandate was to demonstrate the relevance of 3M products within the context of an event that is culturally significant to Quebec, while showcasing the versatility and reliability of 3M supplies. A multi-platform omnichannel campaign was designed to engage and inform consumers across the moving journey.