Make an impact

Make an impact

⎯⎯⎯⎯⎯⎯⎯⎯   JOIN THE TEAM

⎯⎯⎯⎯⎯⎯⎯⎯   JOIN THE TEAM

Job opportunities

Job opportunities

Associate Media Director

OVERVIEW

The Associate Media Director will lead the successful execution of paid media and search marketing campaigns in line with prescribed objectives and serve as the main point of contact for key media client engagements.

WHAT YOU WILL DO

Media Campaigns

  • Interrogation of media brief from clients to pinpoint the role of media for DTC and HCP campaigns
  • Creation of media strategy and overseeing tactical recommendations (e.g. channel selection, budget splits)
  • Lead the development of media plans and media plan proposals for clients showcasing KPIs to determine success for Pharma, Healthcare and CPG brands.
  • Coordinate with Strategic Planning team to ensure plan alignment with measurement framework
  • Close collaboration with the trafficking team to ensure tagging and trafficking is in strategic alignment and served as intended.
  • Lead engagement with partner firms (e.g. Google, Facebook)
  • Oversee optimization strategies to improve performance of campaigns
  • Maintaining weekly internal and client status docs for media related items
  • Oversee development of insights being pulled from reporting into recommended action items based on campaign performance
  • Responsible for reconciliation of media budgets against planned and billed spends
  • Staying informed on other areas of BAM’s work with clients including web development and CRM


Innovation

  • Propose innovative service offerings and partnerships within the realm of digital advertising and paid media
  • Propose innovative optimization strategies for client campaigns
  • Identify tools to facilitate optimization and efficiency measures

Leadership

  • Act as a media leader on assigned clients and programs, including being present as main point of contact for media related topics
  • Supervising, training and developing skills of assigned Media Planners by managing workload, delegating responsibilities and checking work for accuracy
  • Assistance with completion of general departmental tasks, as required

WHAT YOU WILL BRING

Experience

  • Previous experience leading development of media strategies and plans
  • Previous experience managing teams
  • University degree or college diploma in a related field

Skills

  • Ability to derive insight and optimization opportunities from data to build a strategic recommendation and enhance performance of paid media programs
  • Strong knowledge of Programmatic, Facebook, Google, LinkedIn and Twitter advertising tools.
  • Experience with the Google Marketing Platform
  • Strong analytical skills
  • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Exceptional attention to detail
  • Excellent organization and time management skills
  • Excellent interpersonal and decision-making skills

ABOUT

BAM, a Digital Experience Agency that thrives on passion and collaboration. We aim to personalize the experience between people and brands, build initiatives that convert, and challenge the norm by asking questions. We’re committed to exploring new angles, adapting to ever changing circumstances and moving forward with our team in new and exciting ways.
We’ve been in the business for more than 20 years and in the time that we’ve started, the journey has been phenomenal. Our current client list includes a who’s who of Fortune 500 companies: Pepsi, P&G, 3M and Reckitt Benckiser, with a second office located in New York City. What’s our secret sauce, you might ask? We call it “Careiosity.”

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