Cepacolleague

Cepacol, Canada’s number 1 pharmacist-recommended throat lozenge, wanted to come in strong for this year’s cough and cold season. So, BAM created and launched a humorous campaign centered around the office superhero, the Cepacolleague, whose mission is to deliver fast-acting sore throat relief to colleagues with the help of Cepacol! The campaign included a promotional video, display ads and social ads targeting office workers, which fit within a larger Cold and Flu campaign with more general brand messaging.