DUREX^® O Canada

Insights show that there is an unfortunate orgasm gap across Canada. So, Durex wanted to generate some patriotic fun on Canada Day by encouraging Canadians to add a few more ‘O’s’ to their renditions of the national anthem. Through games and sexy giveaways on social media, the campaign garnered thousands of engagements and sign-ups over a span of 15 days. Canadians took a pledge to have or give “Os” (or both!) on Canada Day with a grand prize draw of $5,000 towards an adults-only resort getaway.