⎯⎯⎯⎯⎯⎯⎯⎯   CLIENT

DUREX® (RED)

Although the fight to end HIV/AIDS is still ongoing, BAM and Durex took a stand on this epidemic by bringing awareness to a mass audience about purchasing and using Durex (RED) products. Through a contest, microsite, and video, Durex encouraged Canadians to support this partnership by donating a portion of the proceeds of Durex (RED) products to the African population in need. The result: safe sex among Canadians and improved access to sexual health for young girls in Africa. As the first brand in Canada to collaborate with Google and launch a YouTube blast, the campaign reached 15.5 million Canadians, delivering 110.7 million impressions and 6.2 million video views.

⎯⎯⎯⎯⎯⎯⎯⎯   CLIENT

DUREX® (RED)

Although the fight to end HIV/AIDS is still ongoing, BAM and Durex took a stand on this epidemic by bringing awareness to a mass audience about purchasing and using Durex (RED) products. Through a contest, microsite, and video, Durex encouraged Canadians to support this partnership by donating a portion of the proceeds of Durex (RED) products to the African population in need. The result: safe sex among Canadians and improved access to sexual health for young girls in Africa. As the first brand in Canada to collaborate with Google and launch a YouTube blast, the campaign reached 15.5 million Canadians, delivering 110.7 million impressions and 6.2 million video views.