DOREL – Honest site and videos

The ask for the new Honest line by Signature Sleep was to integrate good sleep and eco-consciousness into the branding to appeal to conscious mothers and millenials. Through compelling narratives and fresh visuals, our goal was to establish Honest as the most attainable brand of its category. BAM redesigned the logo, designed the trade show space, and created the website and video to promote the new natural line of mattresses.