⎯⎯⎯⎯⎯⎯⎯⎯   CLIENT

Mucinex – Get it off your chest

To make an impact during the Cough and Cold season, BAM Strategy and Eat It Up Media showcased how Mucinex gets mucus “off your chest” during the holiday season with an interactive activation in the heart of Toronto’s Eaton Centre. Participants were invited to enter a 20’x20’ installation where they first wrote what they want to get off their chests on a mural, then put on protective gear, reached into a slime-filled bucket to grab a paint-filled water balloon, and threw it at the opposite wall to create an exciting, live mural. The activation was filmed for further social amplification in order to capture what Canadians want to get off their chests during the cold and flu season.

⎯⎯⎯⎯⎯⎯⎯⎯   CLIENT

Mucinex – Get it off your chest

To make an impact during the Cough and Cold season, BAM Strategy and Eat It Up Media showcased how Mucinex gets mucus “off your chest” during the holiday season with an interactive activation in the heart of Toronto’s Eaton Centre. Participants were invited to enter a 20’x20’ installation where they first wrote what they want to get off their chests on a mural, then put on protective gear, reached into a slime-filled bucket to grab a paint-filled water balloon, and threw it at the opposite wall to create an exciting, live mural. The activation was filmed for further social amplification in order to capture what Canadians want to get off their chests during the cold and flu season.