Dorel – Signature Sleep Mattress

When it comes to investing in a quality mattress, it’s hard to know where to start. Though already a bestseller on the market, Signature Sleep wanted to define their personality, make their brand top-of-mind, and capitalize on their “one-size-doesn’t-fit-all” mentality by showcasing their range of mattresses. This brand awareness effort not only strengthened their brand voice, but educated customers on the kind of options available for every type of sleeper.