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Hit us with your cheesiest shot.

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Who says carnies can’t be lovable? 

BAM teamed up with Tasty Rewards & Chester Cheetah to create this mischievously interactive carnival game in support of a national on-pack promotion. 

By entering UPC codes from their favourite Cheetos snacks, visitors were given the chance to compete head-to-head against Chester in a game of accuracy and reflexes, for a chance to win some rare Cheetos swag + cash prizes. 

Our dynamic landing page offered unique play pathways based on the province and gaming route users chose. The interactive promo became a shining star for PepsiCo Foods Canada, boasting sky-high visit, participation, and engagement rates. 

No giant teddy bears were harmed in the making of this contest.

Aiming for deeper engagement