Who says carnies can’t be lovable?
BAM teamed up with Tasty Rewards & Chester Cheetah to create this mischievously interactive carnival game in support of a national on-pack promotion.
By entering UPC codes from their favourite Cheetos snacks, visitors were given the chance to compete head-to-head against Chester in a game of accuracy and reflexes, for a chance to win some rare Cheetos swag + cash prizes.
Our dynamic landing page offered unique play pathways based on the province and gaming route users chose. The interactive promo became a shining star for PepsiCo Foods Canada, boasting sky-high visit, participation, and engagement rates.
No giant teddy bears were harmed in the making of this contest.
Aiming for deeper engagement