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changing the game with EndeavorRx.

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Imagine if video games could help treat ADHD

EndeavorRx is the first and only FDA-authorized ADHD treatment delivered through a video game. Sounds like science fiction, right? But as a number of studies have shown, the treatment’s efficacy — and big picture potential — is very real.  

To support EndeavorRx’s national commercial launch, BAM developed an integrated campaign that put real patient success stories into focus.  

Docu-style testimonial videos, an onboarding featurette, and scripted spots showcased the impact EndeavorRx can make as a daily treatment. We also leveled up the brand’s website, prospecting journey, and social media presence to create a seamless digital experience across all touchpoints. Game on.

A brand new treatment category

Launching a new website for ERX’s new brand identity
Photo shoot capturing new brand assets
Sparking important conversations on our social channels
Customizing brand assets for HCP audiences
Educating prospective patients through contextual display campaigns