EndeavorRx is the first and only FDA-authorized ADHD treatment delivered through a video game. Sounds like science fiction, right? But as a number of studies have shown, the treatment’s efficacy — and big picture potential — is very real.
To support EndeavorRx’s national commercial launch, BAM developed an integrated campaign that put real patient success stories into focus.
Docu-style testimonial videos, an onboarding featurette, and scripted spots showcased the impact EndeavorRx can make as a daily treatment. We also leveled up the brand’s website, prospecting journey, and social media presence to create a seamless digital experience across all touchpoints. Game on.
A brand new treatment category