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winning the war
on congestion
with Mucinex.

Mucinex hero image

Nice try Mr. Mucus

Cough, cold & flu season is nothing to sneeze at in Canada — and we’re making sure Mucinex is the go-to brand people reach for when symptoms strike.  

BAM is helping keep mucus at bay through a memorable brand strategy that positions Mucinex as the “Army of One” in the fight against cough, cold, and flu symptoms. Our rally cry has been brought to life through striking storytelling in social, display, animated pre-rolls, interactive units, digital OOH, and a streamlined website experience.  

We also gave Canadians a chance to “get something off your chest” via an experiential activation at one of the country’s busiest malls during an extra snotty holiday season. That’s one way to make a splash, right?

brand trust  
in Canada

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