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Olay’s first
look goes virtual.


A beautifully interactive launch event 

How do you replicate the buzz and wow-factor of a highly anticipated skincare launch event in a 100% virtual environment? This was the challenge we were faced with when the pandemic forced Olay to pivot away from in-person plans.  

Our solution: a highly interactive, minimalist, educational journey into the science-driven story behind Olay’s latest skincare innovation.  

The centerpiece of a virtual launch event, our private microsite guided influencers and media members through an interactive experience with dynamic video explainers hosted by dermatologists, interactive quizzes, sample offers, and mesmerizing product benefit visualizations. The gamified experience was so well received, we were asked to create an evolved version in back-to-back years.

Building buzz in a digital environment