Building loyalty for the world’s most iconic snack brands
Originally launched by BAM in 2016, Tasty Rewards has united a 23-billion-dollar roster of famous PepsiCo Foods brands under a single CRM platform.
The program has since expanded to the United States and beyond, housing over 15 brand microsites, delivering personalized coupons, contests, surprise & delight experiences, and hundreds of must-try recipes to millions of active users every month.
The program name and branding (also brought to you by BAM) can be found in stores and pantries across the continent, proudly displayed on-pack of products like Doritos, Cheetos, Lay’s, Quaker and many more.
Supported by an always-on content + social strategy, the program boasts high email engagement rates, valuable 1P data sourcing, and increased purchase intent — not to mention impressively high coupon redemption. Put it all together, and you’ve got a very tasty recipe for success.
A recipe for CRM success