Imagine this: a room buzzing with marketing enthusiasts, tasty food, and spin-offs of popular game shows like Jeopardy, Hit the Buzzer Trivia, and Who Wants to Be a Millionaire.
No — this wasn’t some run-of-the-mill pub trivia night. It was actually an exclusive event hosted by TikTok, where they were serving up some seriously enlightening insight into how brands can win in today’s creator economy.
Naturally, BAM’s social team was in attendance and ready to get their game on.
Here are our 6 top takeaways:
1. Lo-fi Content is King
If there’s one thing TikTok users don’t want, it’s the typical ad experience. 80% of users scroll right past content that feels too much like traditional advertising. Users want to be spoken to using TikTok’s language, rather than being sold to. The magic lies in creating authentic and lo-fi content that educates and/or entertains.
2. The 3-Second Rule
Short attention spans are nothing new, but TikTok takes this to a whole new level. If your video doesn’t hook viewers within the first 3 seconds, they’re gone – on to the next!
And here’s a mind-blowing stat: according to TikTok’s analytics, it takes 20 touchpoints for a consumer to make a purchase after seeing the product for the first time. This means your content not only needs to grab attention quickly, but also needs to create a lasting impression that keeps people coming back for more.
3. Moments are Everything
Before you keep reading, guess which holiday is the biggest moment for TikTok!
Answer? Halloween!
But it’s not just the major label holidays that get creators inspired. TikTok thrives on the power of celebrating unique, sometimes quirky, and always time-sensitive moments. Whether it’s National Cheeseburger Day or Friendsgiving, brands can tap into all kinds of cultural occasions to engage with their audience.
4. Not Every Trend is Your Trend
TikTok trends can be tempting, but not every moment is made for your brand. One key lesson: stay true to who you are. Knowing your brand’s personality and values means knowing when to join a trend and when to sit one out.
5. Out of Home? Try Out of Phone
We’re flipping the traditional advertising model on its head. Out with “Out of Home” and in with “Out of Phone”! TikTok is now helping brands extend their online content into the real world by repurposing videos on digital billboards and other IRL platforms. The idea? TikTok helps deliver your content to the right people, at the right time, in the right place.
6. TikTok: The New Search Engine
TikTok is the new Google. Whether you’re looking for travel tips, restaurant recommendations, or gym routines, TikTok is limitless and easy to digest. It's no longer just about entertainment – it's about finding authentic insights and experiences straight from other users.
The truth is…TikTok requires a strategy. Before you begin your TikTok journey, make sure to check in with your brand’s social experts for an impactful plan.
