Good conversations spark great ideas. From our latest updates, announcements, insights and opinions - here's what everyone is currently buzzing about at BAM.
October 4, 2024
6 Takeaways from TikTok's Live Game Show Event
Imagine this: a room buzzing with marketing enthusiasts, tasty food, and spin-offs of popular game shows like Jeopardy, Hit the Buzzer Trivia, and Who Wants to Be a Millionaire. ...
August 23, 2024
Generational Marketing Myths
“They have trouble making decisions. They would rather hike in the Himalayas than climb a corporate ladder. They have few heroes, no anthems, no style to call their own. They crave entertainment, but their attention span is as short as...
June 13, 2024
How One Brand Got It Right This Father’s Day
June is a month that tends to punch me square in the face every time it arrives. It's the month where, whether I'm scrolling through social, reading my emails, or even working — everything about Father's Day is...
April 24, 2024
Reaching Summits: Six Parallels between Mountain Climbing and Marketing Agency Leadership
I have always loved the mountains. Always been drawn to them. When I was younger, I had the chance to spend my vacations in a magnificent valley in Savoie, France, surrounded by two beautiful mountains, the most iconic...
March 27, 2024
Attribution Models: What’s the Fuss All About?
Creating the perfect marketing mix is every marketer’s Holy Grail. At planning time, you look back at your data to try to make sense of what...
March 6, 2024
6 Copywriting Clichés To Avoid in Your Next Article
We all have those words and phrases that become go-tos when putting fingers to keyboard. Some are natural, while others can subconsciously take over your vocabulary...
February 14, 2024
Why Marketers Should Take Their Masks Off
I love a great costume party. I mean…who doesn’t enjoy getting all dressed up and, for a short period of time, pretending you are someone else entirely?...
February 7, 2024
How to Avoid Artificial Unintelligence
The year is 2024. The robots have officially taken over. To the surprise of absolutely nobody, it’s almost impossible to talk about CRM these days without also talking about AI...
January 17, 2024
3 Client Service Truths That Need Reimagination
The world of advertising is synonymous with creativity. But strong client service? Now that’s an artform all unto itself. After all, relationship building is arguably one of the hardest tasks we have as humans, let alone marketers...
