Lights, Camera, BAM!

At BAM, we believe that great storytelling and powerful media drive connection, innovation, and impact. That’s why we dedicate a week each year to celebrating the incredible work of our media team during BAM Media Week—a time to highlight the talent behind the scenes, share valuable insights, and showcase the various media disciplines we offer and what makes BAM’s approach to Media Strategy, Planning and Buying so dynamic.                  

During this time, the media team works diligently to curate various partners to engage with the entire company. It’s an opportunity to learn about our media partners and the targeting options we utilize in our campaigns at BAM. Throughout the week, we discovered innovative ways to buy TV through Tatari, explored digital audio opportunities with Spotify, and gained insights from StackAdapt, Yahoo, DoubleVerify, and more.                 

In this special blog post, we’re spotlighting 4 Bammers who are part of the media team and actively participating in BAM Media Week. Discover their roles, what they contribute at BAM, and the three most important trends, tips, or key lessons they’ve picked up along the way.

Adam Muscott, Senior VP of Media            
A slogan for the media team is: “We love the smell of conversions in the morning.”

Inside BAM Media Week: 4 Media Pros You Need to Know

Meet Roel Torres – Ad Ops and Media Analytics Manager

📍What do you do at BAM?

Roel: I oversee ad operations, which include trafficking campaigns and creating media

⭐ What are 3 trends OR lessons you’ve learned at BAM?

Roel:

1. Continuous learning, especially with up-to-date trends, is essential in delivering innovative campaigns.
2. Work with people who are passionate about what they do. They’ll inspire and motivate you to keep doing good work.
3. Carieosity is the secret sauce.

📢 What is your slogan?

Roel: Everything is going to be ok. At times when life and work get overwhelming, I pause and tell myself that everything is going to be ok. So far, it has!

Meet Julida Celaj – SEM Specialist

📍 What do you do at BAM?

Julida: I’m currently working as an SEM Specialist, which helps businesses show up at the top of Google’s search results when users search for topics related to their products or services. I do this by choosing the most relevant keywords, creating effective ads, managing the budget wisely, and constantly analyzing data to make sure the ads perform well and bring in the best results.

⭐ What are 3 trends OR lessons you’ve learned at BAM?

Julida:

1. One industry trend is that while Google’s AI is getting smarter, optimizing bids and targeting in real time, we shouldn’t fully rely on automation. It’s essential to regularly analyze search terms and adjust your strategy to ensure efficiency.
2. Another industry trend is that with third-party cookies fading, leveraging first-party data for audience targeting is crucial. Using customer match lists to improve targeting is incredibly beneficial, although we need to ensure we’re staying compliant with privacy regulations.
3. One of the most valuable lessons I’ve learned at BAM is the ability to adapt my mindset to different users and demographics when creating advertisements. While this skill has always been essential in my paid search journey, BAM has given me the most diverse client experience - pushing me to expand my understanding of the user journey more than ever. Whether targeting financial advisors, mothers searching for baby formula or other audiences, I’ve learned to step into their shoes and craft campaigns that truly resonate.

📢 What is your slogan?

Julida: My personal slogan is that every challenge is worthwhile as long as you’re learning something new. No matter the difficulty or pressure of a situation, I believe the experience is always valuable if it leads to growth and learning, as that’s usually what stays with you once everything is said and done.

Meet Stephen Bell - Paid Search Specialist

📍 What do you do at BAM?

Stephen: My job consists of creating, monitoring, and reporting on campaigns run on social media platforms. Platforms such as Meta, TikTok, LinkedIn, and Pinterest. My job also involves educating and advising clients on industry best practices to get the most out of every dollar spent on social media campaigns.

⭐ What are 3 trends OR lessons you’ve learned at BAM?

Stephen:

1. Double/triple-check everything crucial for a campaign launch.
2. Read over the email you are about to send, think about potential questions that may come through and rewrite your email to address them.
3. Be proactive in raising potential flags to nip them in the bud.

📢 What is your slogan?

Stephen: Data is my love language.

📱What is an underrated Social Media Platform?

Stephen: Pinterest. A good platform to discover new brands, browse for ideas and plan.

Meet Faizan Ahmed - Programmatic Specialist

📍 What do you do at BAM?

Faizan: My job is to manage our Programmatic campaigns from start to finish. This includes campaign setup, reporting, optimization, troubleshooting, etc.

⭐ What are 3 trends OR lessons you’ve learned at BAM?

Faizan:

1. All of our success is a result of our teamwork. We're nothing without each other.
2. Never be afraid to experiment with new ideas.
3. Always be kind to others. The ones who are typically the most successful are the most kind individuals.

📢 What is your slogan?

Faizan: Be the best version of you.

Cheers to Another Successful Media Week!

BAM Media Week has sparked inspiration and innovation over the years. It's a chance to spotlight our awesome media team and connect with the amazing partners we get to work with. We're proud of our work and the people who make it happen. Follow us on social and explore our careers page to see how you can be part of the magic.