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Scroll-Stopping Angles, Emotional Hooks, & Snowbank Takeovers: What’s Hot

We’re well into Q2, and just like spring weather, social media is changing quickly—so let’s dive into what’s making people pause their scroll, feel all the feels, and perhaps rethink how they test, learn, and launch content.

The Trends: Scroll Disruptors & Emotional Gut-Punches

🔄 Distorted Angles            
Straight-on shots? Yawn. This month, it’s all about twisting perspectives and funky crops. Brands like Bernie’s Pizza and MAKE UP FOREVER are flipping the frame and showcasing their products in unexpected ways.

Why it works: Our brains pause when patterns break.

💔 “They Don’t Know It Yet”         
This trend captures the moments before life takes a turn. Every day clips are paired with text hinting at what’s about to go down—joyful, nostalgic, or a total tearjerker.

Why it works:  It creates anticipation, nostalgia, or heartbreak, making it versatile for stories, product launches, and key moments.

📈 Simplicity = Virality         
Spoiler alert: the most viral content is often the easiest to recreate. Think trending audio, relatable text overlays, and no fancy editing.

Why it works: No graphic design or video editing skills are needed. A heartstring-tugging quote paired with Alex Warren’s “Ordinary” makes our message clear: don’t overthink it. Just jump in.

Channel Strategies That Work (And Why)

When it comes to smart channel strategy, Duolingo leads the way with a fearless “test and learn” approach—repurposing content from Reels and TikToks and using them on YouTube Shorts to maximize reach without reinventing the wheel. Add to that the power of Sean’s Cultural Moments Encyclopedia (thank you, Robert Daitch, BAM Strategy’s wicked smaht Director of Media Strategy), a go-to guide for showing up with relevance, not just presence. Skip the random “days” and focus on the moments that actually matter to your audience. And while we’re on the topic of relevant tools, Instagram’s upcoming Edits app promises to streamline collaboration and speed up content creation. When it hits, we say: be different, dive in and maybe even throw a brand hackathon.

A Case Study That Inspires Us

❄️ DQ’s Blizzard Banks       
Wanting to stay top-of-mind during the off-season—DQ leaned into the snow. They turned Canada’s snowbanks into Blizzard Banks, teaming up with influencers and The Weather Network to make winter a social-first success.

BAM POV: “Social-first” means built to spark attention that starts anywhere but spreads online. DQ’s campaign flipped a long, cold winter—a brand challenge—into a playful moment that positioned them as the hero.

Final Thoughts

This report proves that bold ideas, emotional storytelling, and smart distribution still reign supreme. Whether it’s flipping the script (literally), tapping into viral culture, or channel-hopping like a pro—test it, learn from it, and repeat what works.       

The brands and creators winning right now are the ones who don’t wait for the perfect moment—they create it.